Axel Partners Hub
Exclusive Partner Offers and Perks for Axel Startups
Being part of Axel's portfolio means you have access to exclusive perks! Below, you'll find a list of our partners who offer special perks, credits and benefits just for Axel startups. We've got you covered with resources to support your journey and help you scale with ease.
Our Partners
Microsoft for Startups
Exclusive Perk: Microsoft for Startups
Microsoft for Startups is offering special perks to Axel’s portfolio companies through its Founders Hub—a platform built to accelerate startup growth with exclusive benefits and resources.
Access to Azure Credits in Four Stages
Through the Founders Hub, startups can access flexible, escalating levels of Azure cloud credits that grow with them at each stage, allowing development to progress without restrictive timelines or funding strain.
Additional Perks and Expert Support
Portfolio companies can tap into Microsoft’s extensive AI services, expert guidance, and essential tools designed for scalable and sustainable growth.
Duration
Startups may benefit from up to four years in the Founders Hub, receiving consistent support as they advance and expand.
Support Contact
Further details and activation instructions are available exclusively to Axel portfolio startups through our onboarding process.
Microsoft for Startups is offering special perks to Axel’s portfolio companies through its Founders Hub—a platform built to accelerate startup growth with exclusive benefits and resources.
Access to Azure Credits in Four Stages
Through the Founders Hub, startups can access flexible, escalating levels of Azure cloud credits that grow with them at each stage, allowing development to progress without restrictive timelines or funding strain.
- Stage 1: Initial credits to jumpstart your journey.
- Stage 2: Boosted credits to drive early traction.
- Stage 3: Expanded resources as you gain momentum.
- Stage 4: Advanced credits to support scaling and enterprise projects.
Additional Perks and Expert Support
Portfolio companies can tap into Microsoft’s extensive AI services, expert guidance, and essential tools designed for scalable and sustainable growth.
Duration
Startups may benefit from up to four years in the Founders Hub, receiving consistent support as they advance and expand.
Support Contact
Further details and activation instructions are available exclusively to Axel portfolio startups through our onboarding process.
Hubspot
Exclusive Perk: Hubspot for Startups
HubSpot is offering Axel portfolio companies access to its Partner Program, with exclusive discounts and resources to streamline growth and optimize customer relationships.
Benefits for Axel Portfolio Startups
Eligible startups can access up to a 75% discount on HubSpot’s premium software suite, or get started with the free CRM to establish foundational processes. The program allows startups to scale from a no-cost CRM setup to HubSpot’s full suite, tailored to support growth as they reach key milestones.
Education Resources and Training
Portfolio startups also gain access to expert-led masterclasses, templates, and kits to reduce startup risks and fast-track their learning curve. HubSpot’s world-class support team is available to provide tailored guidance as startups navigate growth.
Integrated Platform for Startups
Startups can take advantage of over 500 software integrations (many at startup-friendly pricing) and can even build their own integrations on the HubSpot platform.
Eligibility Requirements
To activate this perk, Axel portfolio startups must meet specific funding criteria. Eligible startups will receive full activation instructions through our onboarding.
Further details are available exclusively for Axel portfolio startups.
HubSpot is offering Axel portfolio companies access to its Partner Program, with exclusive discounts and resources to streamline growth and optimize customer relationships.
Benefits for Axel Portfolio Startups
Eligible startups can access up to a 75% discount on HubSpot’s premium software suite, or get started with the free CRM to establish foundational processes. The program allows startups to scale from a no-cost CRM setup to HubSpot’s full suite, tailored to support growth as they reach key milestones.
- First Year: Up to 75% off for startups with under $2M in funding; 50% off for those up to Series A.
- Second Year: 50% discount for under $2M startups; 25% for Series A startups.
- Third Year: 25% discount for startups with under $2M in funding.
Education Resources and Training
Portfolio startups also gain access to expert-led masterclasses, templates, and kits to reduce startup risks and fast-track their learning curve. HubSpot’s world-class support team is available to provide tailored guidance as startups navigate growth.
Integrated Platform for Startups
Startups can take advantage of over 500 software integrations (many at startup-friendly pricing) and can even build their own integrations on the HubSpot platform.
Eligibility Requirements
To activate this perk, Axel portfolio startups must meet specific funding criteria. Eligible startups will receive full activation instructions through our onboarding.
Further details are available exclusively for Axel portfolio startups.
Zendesk
Exclusive Perk: Zendesk for Startups
Zendesk is offering Axel portfolio companies an exclusive package to elevate customer experience from day one, helping startups build strong customer relationships and grow strategically with scalable tools and expert guidance.
Benefits for Axel Portfolio Startups
Eligibility
VC-backed startups can qualify based on team size and funding stage:
Support Contact
This Zendesk partnership is designed to support Axel portfolio startups at any growth stage.
Detailed activation instructions are available exclusively for portfolio companies through our onboarding.
Zendesk is offering Axel portfolio companies an exclusive package to elevate customer experience from day one, helping startups build strong customer relationships and grow strategically with scalable tools and expert guidance.
Benefits for Axel Portfolio Startups
- 6 Months Free of Zendesk Suite and Sales CRM for early-stage startups.
- 30% Discount on the first annual subscription.
- Dedicated Onboarding with Zendesk’s startup success team for tailored guidance.
- Community and Learning Resources including access to exclusive events, tutorials, and expert-led sessions.
Eligibility
VC-backed startups can qualify based on team size and funding stage:
- Under 50 Employees
- 50-250 Employees
Support Contact
This Zendesk partnership is designed to support Axel portfolio startups at any growth stage.
Detailed activation instructions are available exclusively for portfolio companies through our onboarding.
Imedi L
Exclusive Perk: Imedi L Corporate Insurance Services
Imedi L, a leading health insurance provider in Georgia, offers Axel portfolio startups an exclusive insurance benefits designed to support the needs of growing businesses and their employees.
Benefits for Axel Portfolio Startups:
1. Corporate Health Insurance for SMEs:
Eligibility
These perks are exclusively available to Axel portfolio startups, supporting teams at any stage of growth. Individual agreements will be signed with each company to activate the corporate health insurance benefits.
Personalised Support
For each startup or individual, we will schedule a dedicated meeting with the Imedi L team, who will guide and support them throughout the entire journey and process.
Imedi L, a leading health insurance provider in Georgia, offers Axel portfolio startups an exclusive insurance benefits designed to support the needs of growing businesses and their employees.
Benefits for Axel Portfolio Startups:
1. Corporate Health Insurance for SMEs:
- Designed for companies with 3–10 employees, offering flexible payment terms and full corporate insurance conditions.
- Permanent 30% discount on travel insurance policies.
- Hassle-free activation: Send passport details, travel dates, and destination to receive electronic policies and invoices via email.
- Access to an extensive network of family doctors and healthcare providers across Georgia.
- Discounts on dental, mental health, fitness, vision, and rehabilitation services ranging from 10% to 60% at partner institutions.
Eligibility
These perks are exclusively available to Axel portfolio startups, supporting teams at any stage of growth. Individual agreements will be signed with each company to activate the corporate health insurance benefits.
Personalised Support
For each startup or individual, we will schedule a dedicated meeting with the Imedi L team, who will guide and support them throughout the entire journey and process.
Viva La Venture
Exclusive Perk: Viva La Venture for Startups
Viva La Venture, a dedicated startup consulting agency, offers Axel portfolio startups a unique set of services and discounts to empower strategic growth. Specialising in market analytics, fundraising preparation, and brand design, Viva La Venture partners with international venture studios and ecosystem organisations to deliver expert insights and tailored support for startups at any stage.
Benefits for Axel Portfolio Startups
This offer is available to startups at all stages, from idea phase to maturity. Perks are exclusively available to Axel portfolio startups or those referred by Axel, and there is no time restriction on activating these benefits.
Support Contact
Activation instructions are available exclusively for Axel portfolio startups through our onboarding.
Viva La Venture, a dedicated startup consulting agency, offers Axel portfolio startups a unique set of services and discounts to empower strategic growth. Specialising in market analytics, fundraising preparation, and brand design, Viva La Venture partners with international venture studios and ecosystem organisations to deliver expert insights and tailored support for startups at any stage.
Benefits for Axel Portfolio Startups
- 15% Discount on all consulting and creative services.
- Complimentary Teaser (one-pager) with any pitch deck order.
- 50% Discount on SMM or Communications Strategy with any brand strategy service.
- Free Social Media Packaging with any brand identity service.
This offer is available to startups at all stages, from idea phase to maturity. Perks are exclusively available to Axel portfolio startups or those referred by Axel, and there is no time restriction on activating these benefits.
Support Contact
Activation instructions are available exclusively for Axel portfolio startups through our onboarding.
Sprinto
Exclusive Perk: Sprinto Compliance Automation for Startups
Sprinto provides Axel portfolio startups with streamlined, full-stack security compliance automation to help them meet essential regulatory standards such as SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and more. Trusted for 24/7 security control monitoring, Sprinto’s platform simplifies compliance management with tools and features tailored to cloud-hosted SaaS companies.
Benefits for Axel Portfolio Startups
Support Contact
This discount is available to Axel portfolio startups only. Activation instructions and further details are provided directly to our portfolio companies.
Sprinto provides Axel portfolio startups with streamlined, full-stack security compliance automation to help them meet essential regulatory standards such as SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and more. Trusted for 24/7 security control monitoring, Sprinto’s platform simplifies compliance management with tools and features tailored to cloud-hosted SaaS companies.
Benefits for Axel Portfolio Startups
- 25% Discount on Sprinto services (up to $2500 in savings) exclusively for Axel startups.
- Comprehensive compliance support, including:
- Real-Time Audit Insights and Dashboard Reporting
- 200+ integrations with common SaaS systems
- Continuous Infrastructure Monitoring and Automated Evidence Collection
- Built-in Policy Templates and Security Training for staff
- Personnel Onboarding/Offboarding Intranet Portal
- Dr. Sprinto Laptop Agent for Endpoint Protection
- Auditor Dashboard and Contactless Audit options
- 18-hour customer support coverage and Big 4 expertise for expert guidance
Support Contact
This discount is available to Axel portfolio startups only. Activation instructions and further details are provided directly to our portfolio companies.
Carta
Exclusive Perk: Carta Equity Management for Startups
Carta, the leading end-to-end equity platform, offers Axel portfolio startups an exclusive discount to simplify and enhance equity management. Specialising in digital cap tables, compliance, and equity planning, Carta empowers startups to manage their equity with precision and security as they scale.
Benefits for Axel Portfolio Startups
Key Features
Eligibility and Support Contact
This offer is available exclusively to Axel portfolio startups, empowering them to manage equity with confidence and efficiency. Activation instructions are provided during Axel’s onboarding process.
Carta, the leading end-to-end equity platform, offers Axel portfolio startups an exclusive discount to simplify and enhance equity management. Specialising in digital cap tables, compliance, and equity planning, Carta empowers startups to manage their equity with precision and security as they scale.
Benefits for Axel Portfolio Startups
- 20% Discount on the first year of Carta's equity management platform.
Key Features
- Digital cap tables to track ownership, administer funding rounds, and model scenarios.
- Employee equity management with streamlined grant and exercise options.
- IFRS2 and UK GAAP-compliant, audit-ready reports available instantly.
- Future-proof capabilities to add new share classes, territories, and currencies.
Eligibility and Support Contact
This offer is available exclusively to Axel portfolio startups, empowering them to manage equity with confidence and efficiency. Activation instructions are provided during Axel’s onboarding process.
Simplified
Exclusive Perk: Simplified AI for Startups
Simplified, an all-in-one AI-powered marketing tool, offers early-stage startups, small business owners, and freelancers an efficient way to streamline their marketing efforts. With Simplified AI, you can write blogs, create landing pages, craft ad copies, and design a year's worth of social media posts—all in one place.
VIP Benefits for Axel Portfolio Startups
Key Features
Eligibility
This exclusive offer is available only to startups in Axel's portfolio, empowering them with advanced marketing tools to support their growth.
Duration
Support Contact
Activation instructions are provided during Axel’s onboarding process.
Simplified, an all-in-one AI-powered marketing tool, offers early-stage startups, small business owners, and freelancers an efficient way to streamline their marketing efforts. With Simplified AI, you can write blogs, create landing pages, craft ad copies, and design a year's worth of social media posts—all in one place.
VIP Benefits for Axel Portfolio Startups
- 3 Months Free access to Simplified's platform.
- 30% Discount on annual subscriptions exclusively for Axel portfolio startups.
Key Features
- AI-powered content creation for blogs, ads, emails, and more.
- Design hundreds of posts in a single day using social media AI.
- Over 100 ready-to-use templates for marketing tasks.
- Advanced features like video repurposing and AI chatbots to scale online presence.
Eligibility
This exclusive offer is available only to startups in Axel's portfolio, empowering them with advanced marketing tools to support their growth.
Duration
- Enjoy 3 months free, with continued access at a discounted annual rate.
Support Contact
Activation instructions are provided during Axel’s onboarding process.
Row Zero
Exclusive Perk: Row Zero – The World's Fastest Spreadsheet
Row Zero is a cutting-edge spreadsheet tool that works like Excel but is designed to handle billion-row datasets with ease. It connects directly to your data warehouse, offers multi-user collaboration, and ensures secure cloud-based data storage. Row Zero is an intuitive and powerful BI solution for startups and businesses of all sizes.
Benefits for Axel Portfolio Startups
Access is free for 3 months. After the trial, continue using the product at $20/month.
Eligibility and Support Contact
This offer is available exclusively to Axel portfolio startups at any stage, helping them unlock powerful business intelligence capabilities. Activation instructions are provided during Axel’s onboarding process.
Row Zero is a cutting-edge spreadsheet tool that works like Excel but is designed to handle billion-row datasets with ease. It connects directly to your data warehouse, offers multi-user collaboration, and ensures secure cloud-based data storage. Row Zero is an intuitive and powerful BI solution for startups and businesses of all sizes.
Benefits for Axel Portfolio Startups
- 3 Months Free access to Row Zero’s Business Tier.
- Import and analyze massive datasets directly from databases or data warehouses.
- Create dashboards to track production metrics, logs, and performance data.
- Multi-user collaboration and secure data storage in the cloud.
- User-friendly interface similar to Excel for fast and efficient adoption.
Access is free for 3 months. After the trial, continue using the product at $20/month.
Eligibility and Support Contact
This offer is available exclusively to Axel portfolio startups at any stage, helping them unlock powerful business intelligence capabilities. Activation instructions are provided during Axel’s onboarding process.
Rovi
Exclusive Perk: Rovi’s Accounting & Consulting Services for Startups
Rovi is a Georgian leading accounting, tax, financial, and business consulting company serving businesses across Georgia and beyond. With a commitment to building lasting relationships and providing digitalised, seamless services, Rovi partners with startups to simplify financial management and foster growth.
Benefits for Axel Portfolio Startups
Key Features
Duration
Eligibility and Support Contact
This exclusive offer is available to Axel portfolio startups and applies to all stages and types of businesses. Activation instructions are provided during Axel’s onboarding process.
Rovi is a Georgian leading accounting, tax, financial, and business consulting company serving businesses across Georgia and beyond. With a commitment to building lasting relationships and providing digitalised, seamless services, Rovi partners with startups to simplify financial management and foster growth.
Benefits for Axel Portfolio Startups
- 30% Discount on all Rovi services, including accounting, tax, and business consulting.
Key Features
- Comprehensive financial and business consulting services tailored to startups.
- Fully digitalized processes for ease and efficiency.
- Backed by professional liability insurance for peace of mind.
- A customer-first approach focused on building meaningful, long-term partnerships.
Duration
- The 30% discount is valid for a period of 6 to 12 months.
Eligibility and Support Contact
This exclusive offer is available to Axel portfolio startups and applies to all stages and types of businesses. Activation instructions are provided during Axel’s onboarding process.
IT Craft
Exclusive Perk: ITCraft’s Comprehensive IT Services for Startups
ITCraft, a trusted Georgian IT partner since 2016, empowers businesses with modern technological solutions. Serving over 500 regular clients daily, ITCraft specializes in IT outsourcing, cybersecurity, server management, and much more. With a mission to make technology an enabler of success, ITCraft simplifies IT for startups and established businesses alike.
Benefits for Axel Portfolio Startups
Duration
The partnership terms, including the discount, are valid for a period of 1 year.
Eligibility and Support Contact
This exclusive offer is available to Axel portfolio startups at any stage and established businesses, supporting them in achieving sustainable growth through advanced IT solutions. Activation instructions are provided during Axel’s onboarding process.
ITCraft, a trusted Georgian IT partner since 2016, empowers businesses with modern technological solutions. Serving over 500 regular clients daily, ITCraft specializes in IT outsourcing, cybersecurity, server management, and much more. With a mission to make technology an enabler of success, ITCraft simplifies IT for startups and established businesses alike.
Benefits for Axel Portfolio Startups
- 10% to 40% Discount on a range of services, including:
- IT outsourcing and technical support.
- Networking and server infrastructure setup.
- Cybersecurity solutions and server rental.
- Video surveillance system setup and maintenance.
- Computer equipment purchase and service.
- Fully managed IT outsourcing and infrastructure solutions.
- Expertise in cybersecurity, networking, and server management.
- Comprehensive technological support tailored to your needs.
- A proven track record with over 3,000 projects completed and a team of 60+ professionals.
Duration
The partnership terms, including the discount, are valid for a period of 1 year.
Eligibility and Support Contact
This exclusive offer is available to Axel portfolio startups at any stage and established businesses, supporting them in achieving sustainable growth through advanced IT solutions. Activation instructions are provided during Axel’s onboarding process.
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